Telephonic Youth launches new logo


We are very excited about our new bespoke project logo. Our logo has been designed by Studio 3015, a creative and educational space based within the Winchester School of Art, part of the University of Southampton.

The text for the logo – ‘Telephonic Youth’ – aims to capture the idea of how significant telephones have been in children and teenagers’ lives, and how connected young people were to telephone technologies in the 1980s and 1990s. These are key themes we are exploring on our research project.

Studio 3015’s brief was to create a logo using the phrase, ‘Telephonic Youth’ that embodied a certain era of telephone use in the 1980s and 1990s. The logo has been created from a graphic coil vector. It takes reference from the phone cord on landline phones people used at home, at work and in public phones. Although cordless phone sets were coming to the market in the UK in the 1980s, many phone sets were still designed with a connecting cord into the 1990s. This meant in this era many people’s experience of using telephones was to be rooted in one space, where the telephone was set up.

Curtis Raymont, a Graphic Designer with Studio 3015, explained the team’s response to the brief: ‘as a studio we began by looking back to telephones of the era between the 1980s and late 1990s. We discovered that a key visual difference from the smart phones of today was the iconic telephone cord, a telephone wire used to connect to the handset. Influenced by this, we developed a coil based stroke that took the shape of the letters “T” and “Y”’ . The graphic is also inspired by the toy, ‘Slinky’; if you grew up in the 1980s and 1990s, you might remember playing with this often brightly coloured plastic toy.

Thankyou so much to Studio 3015 for creating our logo and for supporting our project. Please follow us – and see our logo – on Twitter and Instagram. Follow Studio 3015 too: @studio3015

Back to list Next article