Truly, Madly, Deeply in Love? Tell the World (Not your Mum and Dad) (1992/3)


The smiling teenager leaning against a glass pane of a green KX100 telephone kiosk was part of BT’s advertising campaign for phonecard use on payphones, ‘Get through to someone’. Like other corporate campaigns in the 1990s, the poster depicted the telephone kiosk as a space for adolescents to find privacy away from family and parental authority. It also suggested that young people might want to keep some things secret from their parents, in this case, their romantic friendships.

BT Group Archives: TCB 325/EHA 5315

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